Please note, this guide is not a substitute for legal advice, nor does this checklist determine if your sweepstakes is in compliance with all applicable local, state, and federal laws. That’s why we offer an expert, full-service team that will handle every step of this guidance. When planning to run a sweepstakes, we at Realtime Media suggest gathering the proper legal administration team to ensure 100% compliance before your promotion goes live.
In the United States, these laws have state-by-state variations, but the general administration of sweepstakes share similarities. When deciding to run a promotion, it’s important to understand and comply with local, state, and federal laws. Digital sweepstakes are becoming increasingly popular with marketers and agencies because of their ability to drive objectives such as social media engagement and first-party data acquisition.